Project Description

Pearse Whiskey

Packaging Design

Pearse Lyons Distillery at St. James has been born out of a personal passion for brewing and distilling, an entrepreneurial spirit and a deep rooted family connection with The Liberties. They have made home in the St. James’ Church, the church dates back to the 12th century. The present church was constructed in 1859–1860 in a Gothic design with a cross shape, a tower and a spire at the southwest corner. In 1948, the top 30 feet of the church spire was removed due to structural problems. The church was then closed for worship following a decline in the number of parishioners in 1963. It underwent various transformations, including becoming a lighting store and a food warehouse, until finally being renovated as you see it today.

While working with Lucas Luxury Packaging, I was given the task to redesign the packaging for the new 5, 7 & 12 year old blends. The brief was to create a box with hinge lid and window, all boxes were to be alike, the only difference was to be the colour. Each box would match the colour of the printed label on the bottle. Even with a restricted budget the end result compliments the bottle very well, the open window reveals the copper elements of the bottle and copper lining of the box. The copper elements then continue to the outside of the box, with the foiled details.