Service
– Packaging Design
Client
Pernot Richard
Industry
Drink / Retail
A Legacy of Craftsmanship
Jameson is one of the world’s most iconic whiskey brands, known for its smooth, triple-distilled Irish whiskey and rich heritage dating back to 1780. Founded by John Jameson in Dublin, the brand has become a global symbol of quality and tradition. With a strong legacy and a modern approach, Jameson remains a favourite among whiskey lovers, embodying the warmth and character of Ireland in every bottle.
Blending Tradition with Modern Design
For this limited-edition tin, I combined Jameson’s heritage with a contemporary twist. The design features traditional typography and intricate details inspired by vintage whiskey packaging, balanced with modern graphic elements for a fresh look. Copper detailing is woven into the crest and seal, reflecting the copper pot stills used in Jameson’s distillation process. Embossed textures and metallic accents add depth, enhancing the premium feel of the tin.
Showcased on the Global Stage
The final tin was proudly displayed in Dublin Airport and several major airports across the US, reaching a global audience of travellers and whiskey collectors. Seeing it featured in such high-profile locations was a rewarding moment, reinforcing Jameson’s presence on the world stage.
