Sleepease – Jab Designs

Service

– Logo Design
– Brand Naming
– Brand Identity
– Website Design

Client

Sleepease

Industry

Healthcare

Intro

Sleepease, a new baby sleep consultant company, approached me with a clear goal, to stand out in a crowded market.

They wanted a brand that exuded comfort, trust, and premium quality. My role was to craft their identity from scratch starting with the name, followed by logo design, brand identity, and a full website.

Logo Design

The concept behind Sleepease’s logo was to create a welcoming wordmark that felt approachable and calming.

I aimed for simplicity and softness to reflect the brand’s focus on sleep. A key element is the custom-drawn “ee”, which represents the journey Sleepease takes its customers on, transforming their experience from restless, sleepless nights to serene, restorative sleep. This thoughtful design choice adds depth and meaning to the logo, reinforcing the brand’s promise of lasting comfort and tranquillity.

Brand Indentity

For Sleepease’s brand identity, I expanded on the custom “ee” from the logo to create a pathway-like pattern, symbolising the sleep journey. This motif was carried across various media, reinforcing the idea of guiding customers through their transformation from restless nights to peaceful sleep.

I also used journey and path-focused language throughout the brand messaging to further emphasise this nurturing experience. The overall identity conveys a sense of care, comfort, and personal guidance on the journey to better sleep.

Results

The website extended Sleepease’s journey-focused branding, ensuring a consistent and calming design across all touchpoints. Soft, soothing colours and pathway-inspired elements were used throughout to strengthen the brand’s nurturing and supportive approach.

To enhance the dream-like quality, I added an animated gradient to the homepage header, which gently shifts to evoke a sense of relaxation and serenity. This thoughtful detail helped create an inviting and tranquil digital experience, fully aligned with the brand’s mission of guiding users to restful, restorative sleep.

What the Client Said

“John came highly recommended to me by a friend, and I couldn’t be happier with my decision to work with him. Coming from a background in the Public Sector, I found the idea of starting my own business and building a brand quite overwhelming. However, John made the entire process seamless.

His professionalism and expertise were evident from the start. He took the time to listen to my long list of requests and translated them into a website that truly reflects my vision. Not only did he design my website, but he also created my branding, colour scheme, and logo, something I could have never done on my own.

I still receive positive feedback on how clear, user-friendly, and visually appealing my website is. John kept to all deadlines, communicated clearly, and his pricing was transparent from the beginning. I would highly recommend him to anyone looking for a talented and reliable designer.”