Service
– Packaging Design
– Social Media Design
– Web Design
Client
Vixen
Industry
Pet Food
Intro
Vixen Supplements, a dog supplement brand, approached me to design new packaging for their Vixen Calming Supplements and Vixen Hip and Joint Supplements.
While satisfied with their existing logo, they felt their packaging didn’t fully capture the brand’s essence. They sought an expensive, clinical, yet approachable look, with hints of wellness and holistic care.
This project aimed to elevate their brand and better reflect their commitment to high-quality pet care.
Packaging
I crafted packaging that met Vixen Supplements’ criteria, balancing a premium and clinical feel with an inviting touch. The design incorporated clean lines, sophisticated colours, and clear, concise labelling to ensure the products stood out while conveying a sense of trustworthiness and holistic wellbeing.
This approach ensured that the packaging not only attracted attention but also communicated the benefits of the supplements effectively.
Brand Indentity
In addition to the packaging, I developed a refreshed brand identity for Vixen Supplements. This included creating a new colour palette and font pairings that aligned with the desired high-end, holistic aesthetic. I also designed social media posts to illustrate how the updated brand identity could be effectively applied across various platforms.
This cohesive identity helped reinforce the brand’s message of quality and care, making it more recognisable and appealing to their target audience.
Results
To support the new product launches, I designed a comprehensive e-commerce website for Vixen Supplements. The site was user-friendly, visually cohesive with the new branding, and optimised for seamless customer experience.
This ensured that the brand’s message of quality and care was consistently conveyed from packaging to online presence. The website featured intuitive navigation, detailed product information, and a streamlined checkout process, enhancing the overall customer journey.
What the Client Said
“Working with John was a great experience. He helped us create a fantastic e-commerce website, along with amazing packaging and social media designs. He really understood what we wanted and turned our ideas into something that feels like our brand. The website is easy to use, looks great, and everything ties together perfectly. John was professional, reliable, and a pleasure to work with. Highly recommend him!”